The Buzz: Local sports store to move


Demolition and construction didn’t wait for the spring thaw. (Maureen Wallenfang/USA TODAY NETWORK-Wisconsin)

Scooter G Sports is in the midst of a move to downtown Appleton. 

To date, the sports apparel and memorabilia store has been tucked behind the Northland Avenue Starbucks for eight years. It had done well considering its distance from the street.

But Scooter G’s proximity to the Northland/Richmond roundabout construction last summer cut sales to a fraction of what they normally were, and the now-open roundabout still has a negative effect on business, said owner Scott Gonnering. 

“Our numbers never came back up. We got killed. Nobody likes the roundabout. Everyone who comes in complains about it,” he said. “It actually landlocked us because if you’re coming from the north on Richmond Street, the entrance is gone. Now the only way to go is around the roundabout, down Northland and come back.”

Gonnering said he was faced with closing or moving.

He chose to move.

On the positive side, he said he’s getting a far more visible spot in downtown Appleton. He leased the former Just Act Natural space at 129 E. College Ave.

Gonnering is in the process of moving merchandise over now and plans to open April 2.

“The old place had zero walk-bys. Now, who knows? I could have 5, 10, 500 people walk past. At least I’m in your vision now and it’s right in the heart of the farmers’ market,” he said. 

Plus, he said, “it’s a beautiful store.” 

Besides jerseys and apparel for Badgers, Packers and Brewers fans, the store carries bobble heads, baseball cards, autographed merchandise and assorted sports-theme knickknacks.

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